The Case of the Case: The Writing and Application of the Method

Este caso objetiva promover uma reflexao sobre o processo de escrita de casos para ensino e direcionamentos para aplicação do método. Em 2020, João Luiz Marinho, doutorando em Administração na Universidade do Aprendizado (UNIAPRE), foi desafiado pelo professor Fernando a escrever o seu primeiro caso para ensino para aplicação na disciplina de Estratégias Organizacionais, da qual era estagiário em docencia. Porém, muitos questionamentos sobre a construção e aplicação de casos para ensino sondavam os pensamentos de João, uma vez que este nao tinha experiencias anteriores com o método, possuía pouca prática na docencia e a migração das aulas para a modalidade on-line era novidade. Assim, a proposta foi fazer com que os alunos se colocassem no lugar de João, a fim de propiciar um debate sobre a escrita e aplicação de um caso para ensino na modalidade on-line. Sugere-se sua aplicação nos cursos de pos-graduaçâo lato sensu e stricto sensu em Administração, nas disciplinas de Metodologia e Casos para Ensino.Alternate :This case aims to promote a reflection on the teaching case writing process and directions for applying the method. In 2020, João Luiz Marinho, a doctoral candidate in Administration at the University of Learning (UNIAPRE), was challenged by Professor Fernando to write his first teaching case for application in the Organizational Strategies discipline, of which he was an intern in teaching. However, many questions about the construction and application of teaching cases probed João's thoughts, since he had no previous experience with the method, he had little practice in teaching, and the migration of classes to the online mode was very new. Thus, the proposal is to make students put themselves in João's place, in order to provide a debate on the writing and application of a case for online teaching. It is suggested that it be applied in lato sensu and stricto sensu graduate courses in Administration in the disciplines of Methodology and Teaching Cases.

Sharon Bautista

"Everything is born from our mind, from our way of looking." These words may sound like they come from a designerly text on managing bias, but they are from the teachings of Thich Nhat Hanh, the Vietnamese Zen monk, teacher, and activist who passed away at the start of this year at the age of 95. Thich Nhat Hanh engaged with the world at national and global levels, for example, speaking out against war and the negative effects of the Information Age. He is equally known for his "micro" teachings on mindfulness for individuals and small communities. I found his writing as I emerged from the first two years of Covid-19 isolation, wondering whether I could remember how to interact with the world. Plum Village, Thich Nhat Hanh's community of meditation centers and monasteries, started publishing a series of playfully illustrated, pocket-size editions of his most popular teachings about a decade ago. Over the past few months I have read five in the Mindfulness Essentials series, which continues to expand:

Corpus-Based Analysis of the Feminine Style of Kamala Harris' Discourse: Women (Not Men) Are the Backbone of America's Democracy and Economy

Few studies analyzed the political discourse of the American Vice President Kamala Harris, especially during the presidential elections and her position as the American Vice President. This paper investigates the political discourse of Harris in a corpus-based study of 40 speeches (82,268) words, from 13 October, 2020 to 10 May, 2022. It examines whether Harris' speeches draw on "the feminine style" of political speeches as envisaged by Campbell (1989), Dow and Tonn (1993), and Blankenship and Robson (1995). Qualitative and quantitative analysis will be used. The quantitative analysis will use the Antconc Software to investigate the frequency of certain lexical items related to females such as woman, women, female(s), girl(s), lady, ladies, mother(s), and mom(s), inter alia. Moreover, the frequency of the first-person and third-person pronouns I, we are investigated to examine whether Harris shares her life experience and inspect whether she uses inclusive language. The qualitative and quantitative analysis shows that the political discourse of the Vice President draws on the feminine style of political speeches, such as constructing a political stance based on genuine experience, dedication to addressing women's issues in the political arena, promoting inclusiveness and realizing that actual achievements are required for leadership positions and highlighting that in her political discourse, which is in line with the observations of Campbell (1989), Dow and Tonn (1993), and Blankenship and Robson (1995).